Lean, efficient, cost effective would best describe H&A Webcrafters. Our goal is to provide exceptional service at the most competitive cost possible. For the small client with a basic website to design and develop we assign the project to a single person who can do the job providing exceptional quality yet in an inexpensive and efficient manner. For larger projects we bring together a team of associates assembled for that particular project alone. For this reason we are able to develop large complicated websites and marketing objectives at the minimum production cost and then cut back to the minimum required maintenance and administrative expense. Our agency overhead is minimal on a day to day basic with a small office and only two permanent production individuals who each have ongoing client lists that cover basic expenses. Our team of associates are highly qualified independent associates with particular areas of expertise and experience. When not assigned to an agency project, our associates do not add to our overhead expense thus allowing us to provide our services in the most economical, efficient and cost effective manner possible.

We are also "Marketing Based". We develop websites and marketing projects for clients that are designed to do business and achieve objectives rather than simply look pretty. Beginning with careful translation of the business image and objective into the design of the website or marketing project, we carefully follow a development procedure that is based on a marketing strategy rather than a design theme. While we consider ourselves professional design craftsman, we are more a "Web Marketing" shop than a "design" shop. We find that our clients often need as much assistance with how to use and take advantage of their website or marketing project as they do with the design and development. To us the planning, development, integration, implementation, and promotion are all part of our service

We are inexpensive on purpose. For us "inexpensive" indicates that our work is "cost effective" and beneficial to the client. A well developed website or Internet project can be a very effective for a business...if it is developed effectively and does not eat up all the profits in costs.

To be effective, often a website or Internet promotion has to be maintained and updated often to do the job. Our clients depend on our being inexpensive in order keep the marketing inititave up to date and effective. To truly serve our clients well, we have to be inexpensive.

We take care of everything. Our clients have businesses, organizations and practices to run. They usually want us to take care of all the details and concerns regarding a website or marketing initiative. They tell us what they want to accomplish and we help them provide us with the information we need to do the job. We take it from there.

We begin by using our advertising and marketing experience to help the client carefully plan. We do not charge for the initial planning because we want the client to take careful consideration in the planning stage, and because we need a good plan to provide the client with an outline and estimate of the projected cost.

We determine initially the project's objectives and expectations. We determine what we want to accomplish and develop the project around these objectives. We are guided, as we develop the website, by a marketing plan that is "built" into the implementation.